So, what’s new with SEO?

Google has made several changes in their algorithmic changes this year. The reason for this is because search marketers mastered Google’s (and others) algorithms and began pumping the web full of dead webpages with links and keywords created specifically to manipulate Google’s algorithms. The results of Google’s new algorithm changes is the death of these old tactics, and are no longer helpful. See the full article here: http://heygotomarketing.com/blog/2013/10/07/seo-social-media-success/

http://heygotomarketing.com/blog/2013/10/07/seo-social-media-success/

Operators say social media gets marketing message out

A majority of U.S. restaurant operators are embracing social media as the preferred method of consumer marketing, new research from the National Restaurant Association has found.

The national survey, conducted in partnership with online marketing firm LivingSocial, found that 69 percent of all operator respondents participated in social media to publicize their restaurants, while 58 percent advertised in coupon booklets, 56 percent utilized direct-to-consumer email, 53 percent advertised in their local newspapers and 45 percent placed ads on the Internet.

According to Hudson Riehle, senior vice president of the NRA's Research & Knowledge Group, the use of online marketing as a communications tool will continue to grow going forward, and restaurateurs recognize its importance in attracting more customers to their respective businesses.

"More operators are seeing online marketing's strong potential to grow both revenue and customers," Riehle said. "As more tech-savvy consumers rely on computers and mobile phones to help them make their dining and entertainment choices, social media is becoming the go-to source for quick-hit information. Restaurateurs recognize this and are looking to tap into the growing trend."

Among fullservice operators, 73 percent said they used social media to publicize their restaurants' specials and services, while 47 percent found coupon booklets useful, 64 percent utilized direct-to-consumer emails, 56 percent advertised in their local newspapers and 45 percent placed ads on the Internet.

For quickservice operators, the findings varied somewhat. Among operators polled, 62 percent said they used social media as their preferred method of marketing communications, but 69 percent stated they advertised their businesses in coupon booklets, 49 percent sent direct-to-consumer emails, 51 percent advertised in their local newspapers and 45 percent advertised on the Internet.

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Social media gains as marketing tool for restaurants

In an attempt to increase customer base and dollar share, restaurateurs' use of social media as a marketing tool is starting to gain alongside other more traditional methods, such as television and newspaper advertising, research from the National Restaurant Association has found.

The new study determined that while many operators found traditional methods of communication, such as television and newspaper advertising, direct mailing and couponing, effective in increasing revenue, the use of social media is increasingly attracting customers.

Among restaurateur respondents who participated in the study, traditional methods of communication, such as television and newspaper advertising, couponing and direct-to-consumer mail, registered in the high 80- and 90-percentiles as an effective marketing tool.

Social media made a big push as well. Eighty-four percent of respondents said posting daily deals on social media sites served as an effective way to increase revenue.

Among quickservice operators, television and newspaper advertising, couponing and direct mail also registered in the high 80- and 90-percentiles. Nevertheless, the study found that 87 percent of respondents said social media was an effective way of communicating with customers and increasing revenue.

Among fullservice operators, television and newspaper advertising, couponing and direct-to-consumer mail registered in the high 80- and 90-percentiles as an effective marketing tool. Still, 84 percent respondents said posting daily deals on social media sites was an effective method of communicating with customers and increasing revenue.

The study was conducted in partnership with online marketing communications company LivingSocial and released earlier this month.

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Be Engaging on Facebook - For property management

Here are some more tools and tips on how you can use Facebook to benefit your community.

Be Unique
In order to set the Facebook vanity url for your fan page, there are several things which need to be in place first.

• You need to be admin of the page in question
• You need to have 25 “likes” or “Fans”
• You need to know the name you want for your community’s page because once you set it, you can never edit or transfer it.

To create your pages url, click on “Edit Profile” and choose “Marketing” from the left-hand side, then select “Create Alias”.

Be Proactive

According to Facebook, “Places is a Facebook mobile application that allows you to see where your friends are and share your physical location. You can check in to nearby Places to tell your friends where you are, tag your friends in the Places you visit, and view comments your friends have made about the Places you visit. Use Places to experience Facebook in a completely new way by connecting with your friends in the real world.”

With Facebook Places, you can easily share where you are, what you're doing, and the friends you're with. . It helps people discover new places or businesses by seeing where their friends are.

Here are some benefits to adding your community to Facebook Places:
It will come up when people try to check in to anywhere nearby (building awareness)
By people checking in it will appear in their Facebook newsfeed (brand awareness)
You can add more information about your community to the check in description (website, phone number, address, etc.), so when they check in on their phone they find out more about your community instantly
If people find you on Facebook while on their computer they can get directions to your community

It is quite challenging to add your business to Places, especially without a smartphone! The best description I found on the Internet that led me through it quite painlessly is the website for Dummies.

Be Apps Friendly

Questions App— Sometimes you just need a little feedback. That’s what social engagement is all about, right Questions and polls can be published to your page wall/feed, live on a custom tab or be popped into your left-hand navigation where visitors can click anytime they come to your page. You can invite your Fans to take a poll, and they can easily share it as they would any other post or app. Best of all, everyone can see the poll results without leaving Facebook.

Promotions App— Contests and giveaways are a great way to engage your residents and prospects. A chance at some free stuff (like free application free, free pet rent, etc.) is one of the top reasons people follow and friend brands in the first place. ThePromotions app makes it easy to build and publish a contest on Facebook in a way that is inherently social and shareable.

YouTube for pages App— If creating video content is part of your community’s social media strategy (and we recommend it should be) you can squeeze more views out of your productions by dedicating a Fan Page tab to your YouTube channel.

http://www.naahq.org/read/aptly-spoken-blog/part-two-be-engaging-on-facebook


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